Inspired by the increasingly popular “mom-fluencers” in The Secret Lives of Mormon Wives, Mammoth embraced the trendy TikTok aesthetic and curated its upcoming schedule release video.

I had the opportunity to develop the concept for the 2025-26 season schedule release video and write the script. Set in the birthplace of Utah Mammoth, The Secret Lives of Mormon Wives gained a huge following after the launch of their first two seasons. My team and I implemented common themes of TikTok mom influencers into this script, creating a day-in-the-life style video promoting the team’s highly anticipated schedule release.

The video was posted across socials like TikTok and Instagram and had a very successful level of engagement among Mammoth fans and Utah natives alike.