Both the Jazz and Utah Hockey Club came together to develop the Women’s History Month campaign, Forward Together. I was thrilled to work on this month-long project and be involved in celebrating the wonderful women working at our company and, more broadly, in sports.
This video encapsulates the campaign in its totality–from design choices to in-game activations to internal events. I wrote the questions and conducted the interviews for the final version of this video, wrote copy for all promotional materials throughout the month, developed question cards for the fan activation, and wrote and edited an article about the Women Owned Business Directory that lived in all of the apps.